.: Bivolino Services :. Consult

The Mass Customization Benefits:

For the retailer:

- Value competition instead of price
- Reduced planning risk, increased flexibility
- New cost structures
- Reduction of inventory, fashion risk
- Real customer relationship management
- Customer knowledge
- Life panel without panel effects
- « Lead customer » information
- Higher market research efficiency
- Using custom operations as learning / pilot fields for mass products

For the consumer:

- Product satisfaction : fit & uniqueness
- Hedonistic process satisfaction :
- Pride of authorship
- Peer recognition & emotional factors
- New shopping experience
- New differention possibilities